Domino's Pizza Enterprises Limited (DPE) is the largest pizza chain in Australia in terms of network store numbers and network sales, as well as the largest franchisee for the Domino's Pizza brand in the world. DPE is the exclusive master franchise for the Domino's brand network in Australia, New Zealand, France, Belgium, the Netherlands, the Principality of Monaco, Japan and Germany. Across these markets, DPE has over 1900 stores. In May 2005 DPE became the first publicly listed pizza company in Australia.
In February 2017, The Sydney Morning Herald reported profitability problems with a number of franchises and that a number of Dominos stores in Australia had engaged in widespread underpayment of wages and deliberate underpayment of penalties.
Video Domino's Pizza Enterprises
Early years
Australia
The first Domino's store to open in Australia was in Springwood, Queensland, in 1983, and offered home delivery after home delivery was introduced into Australia by the Pizza Oven Family Restaurant in Holland Park Brisbane in 1981. The Australian and New Zealand Master Franchise was bought by Silvio's Dial-a-Pizza in 1993 and in 1995 the two brands merged and rebranded as Domino's Pizza.
New Zealand
Domino's New Zealand was the first to introduce drone-delivery pizza in November 2016, partnering with Flirtey Drone Delivery.
Maps Domino's Pizza Enterprises
Present day
Australia
Currently, there are around 600 Domino's stores in Australia, with the company planning to expand the number of stores by 3 each week over a 3 month period. The Australian stores are spread right across the country, from the main capital cities like Melbourne, Adelaide and Sydney, to more rural areas like Armidale.
Timeline
- 1983: First Domino's store opened in Australia.
- 1993: Silvio's Dial-a-Pizza bought Domino's Pizza.
- 1995: Silvio's Dial-a-Pizza was merged into Domino's Pizza.
- 1997: Domino's established the Domino's Partners Foundation.
- 2000: Silvio's Dial-a-Pizza was renamed Domino's Pizza Australia.
- 2001: Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total to 50 corporate stores and 128 franchised stores.
- 2003: Domino's expanded into new markets in Victoria, Australia, and Wellington, New Zealand.
- 2005: Domino's listed on the Australian Stock Exchange, becoming the first publicly listed Australian pizza company.
- 2006: Domino's purchased existing Domino's operations in France, Belgium, the Netherlands and the principality of Monaco.
- 2009: Domino's Australia launched an application for iPhone.
- 2011: An online ordering mobile website was launched, as well as an application for Android ordering. Domino's hit 200,000 Facebook fans
- 2014: Domino's launched Pizza Mogul, an initiative set to change the future of the pizza industry landscape.
- 2015: Domino's launched GPS Driver Tracker, which allows customers track their order from the store.
- 2016: Domino's launches the world first autonomous delivery vehicle, DRU or Domino's Robotic Unit.
- 2016: Domino's partnered with Australian startup Tanda to overhaul workforce management.
- 2017: Domino's launches the pizza checker, a camera unit used as an electronic eye that sits above the cut bench and photographs pizzas for quality control.
- 2018: Domino's launches Oven Baked Sandwiches,New York Range Pizzas and Vegan Cheese pizzas.
See also
- List of fast food restaurant chains in Australia
- List of pizzerias in Australia
References
External links
- Domino's Pizza Enterprises corporate webpage
- Domino's New Zealand corporate webpage
- Domino's Netherlands corporate webpage
- Domino's France corporate history webpage
- Domino's Belgium corporate history webpage
Source of article : Wikipedia
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