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Deep Pan Pizza was a chain of British pizza restaurants, that was best known for its "all you can eat" business model.
At the time its closure was announced in March 1998, there were 89 Deep Pan Pizza restaurants in the UK. The owner of the chain was City Centre Restaurants, and James Naylor City Centre's chief executive (CEO), said, "The brand was becoming dated. Thin crust pizzas are becoming more popular, with fewer people eating deep pan."
City Centre planned to have about 35 sites still selling pizza, another 30 to include other brands such as Caffe Uno, and the rest to be sold. City Centre's other brands included Frankie & Benny's, Wok Wok, and Est Est Est.
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Source of article : Wikipedia
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